Monday, February 27, 2012

USING SOCIAL MEDIA TO BROADEN YOUR REACH


When I asked them to pull out their cell phones, suddenly their eyes lit up. You could see the anticipation and interest of what would come next. "Why does he want us to get our phones OUT of our pockets?" I then asked a multiple choice question, and they could anonymously answer by texting their response to 22333 and their answers appeared on the screen in real time. The tool is a website called polleverywhere.com. When I use the site, engagement in my messages increase exponentially. They get to upload and participate in the message.

It's a new world! Our world is changing really fast. And if you don't keep up, you could be left behind. Social media is something that is integral in the life of students, and we have to “go into the highways” and compel them. But how do we do that? Where do we even start? These are just a few resources and methods for using social media in ministry.

1.  Polleverywhere.com. A free account gets you unlimited polls with up to 40 responses per poll. Monthly fees for more responses are contract free, and can be cancelled anytime. Polls can be posted online, displayed live via PowerPoint or Keynote, and users can be polled via Twitter, SMS, and/or a private website.

2.  Foursquare.com is a social “check-in” site and mobile platform. Students with smartphones can download the app for free on just about every kind of smartphone. They “check-in” at locations, let their followers know where they are, and post their check-in to Facebook and Twitter. You can create Specials for check-ins based on number of criteria, including most check-ins, every X number of check-ins, and first time check-ins. For example, you can create a Special for first time check-ins that reward them with a free snack at your snack bar, or a free t-shirt, or something. When they check-in, the rewarded special shows up on their mobile device. This is a great way to get basic visitor information without them filling out a card.

3.  Text Me. I actually got this idea from District Council a few years ago. Whenever I finish a series based on something I know my students will have questions about (like dating), we do a “Text Me” night. They send questions to my phone via text message during the service; then I and sometimes members of my leadership team simply answer them. You’d be surprised the questions students will ask when it’s not “out loud.”

4.  Google Plus. I realize most students are either going to be on Facebook or Twitter (maybe both), but Google Plus Hangouts allow live video chat for up to ten people at once, both on a computer and mobile device (with front facing camera). This might be a great way to connect for small groups or other discipleship type settings where “gathering together” might be hindered in some way.

5.  Twitter and hashtags. A youth ministry in the Bay Area started a series based on iamsecond.com. During and after their message series, they challenged their students to “live second” and post on Twitter how they did that with the #iamsecond hashtag and username of their youth ministry (@youthministry).

6.  YouVersion. I have used YouVersion.com for a long time for personal study, but when I began to look at the tools it has for events, I started really digging. You can create a set of sermon notes for listeners to follow during your message, complete with scriptures, notes, audio and video links, questions and polls, and more. You can also include a form for prayer requests.

7.  Instagram. Instagram is an app for iOS (so your reach may vary here) that lets users take photos and then apply retro looking “filters” to their photos and post them to instagram.com as well as other social media sites. You could do an instagram photo contest for an outreach event. Or just ask students to post instagrams with an event specific hashtag like #yourawesomeevent and then use a site like prinstagr.am to print them in a poster, individual prints, stickers, etc. Also, for a larger conference type event, instaprint.me is a photobooth type printer that automatically prints instagrams with your events’ hashtag as they are posted in instagram.com.

8.  QR Code. A QR Code is a scannable code (similar to a barcode) that students can scan with their smartphones. A QR Code can link them to ANYTHING you want, whether it’s contact information, a website, videos or downloads on the internet, etc. You could do one for your entryway that links to your welcome video, as well as on your PowerPoint to link students to the YouVersion notes, or anything you want. They can also be used for digital copies of event registration, saving you physical copies.

These are just a few resources and ideas for using social media to engage your students differently. If you have questions about any of these or other social media ideas, you can contact me at revtony79@gmail.com.


Tony Mazon serves as our area leader for the Valley Ridge Section.
He is the Youth Pastor at First Assembly of God in Chico, CA

No comments:

Post a Comment